Social Media Marketing is the largest growing trend in marketing today. Essentially, it is an extension of word of
mouth advertising; however, the traditional marketing rules no longer apply. Social Media Marketing is generating 3x times the search queries from 2009 and most companies now have permanent staff just to take care of Social Media. So where does that leave your business?
The benefits are endless for your business to get involved in Social Media Marketing. You will generate exposure, increase traffic to your website, improve search engine rankings, generate qualified leads, improve sales, and reduce your expenses (Stelzner, 2011). Facebook dominates the social media world, so for this post I will strictly focus on Marketing on Facebook.
Facebook Marketing is effective if presented in the right way. Facebook users are generally interested in what companies have to say. Facebook allows consumers to control the marketing environment. This is creating powerful word of mouth evangelist for your business. So how do you Market Effectively on Facebook?
Brand Engagement!!!!!!!!
The secret to marketing on Facebook is to generate brand engagement. Encourage your fans to participate in discussions (Hoffman & Fodor, 2010). Allow them to communicate their opinions and concerns. It is also an easy way to hold contest. Think of creative, attention getting ways to allow your customers to get involved. Avoid sales pitches at all cost. Soon your customers will be sharing your post, content, products, and services. Just be creative and attention getting.
A great example of effecting Facebook Marketing Is how Target created “Circle of Moms” fan page. Here mothers could share school supply list, share promotions, and arrange carpools (Hoffman & Fodor, 2010). The way to keep it simple is to let your customers control the Marketing on Facebook. Think outside the box a little. Follow the link here to create your own Facebook page for your business and begin to Market on Facebook.
If you are interested in Marketing on Facebook or any other social media Click Here.
What do you think about Social Media Marketing, Leave a reply, take the polls below.
References
Hoffman, D. L., & Fodor, M. (2010). Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review , 52 (1), 41-49.
Holzner, S. (2009). Facebook Marketing: Leverage Social Media to Grow Your Business. Que Publishing.
Stelzner, M. A. (2011). Social Media Marketing Industry Report.